Boulevard AI receptionist (Beau) alternatives for salons and med spas (2026)

Sean Scalabrini
Sean Scalabrini
October 23, 2026
6 min read
Boulevard's Beau answers calls but books by texting a link. Here's what Beau can't do yet, and three ways salons and med spas can cover their phones instead.

Quick answer: Boulevard's AI Receptionist, Beau, is in beta. It answers calls, but for new bookings it texts the caller a booking link instead of booking during the call, and it can't book memberships, packages, gift cards, group appointments or other locations (Boulevard Support). If that's a gap for you, you can keep Beau and work its Follow up from AI list, add a specialist AI receptionist or answering service alongside your front desk, or compare salon and med spa software whose own AI books during the call.

By Sean Scalabrini, co-founder of CallPad. Updated 23 October 2026. Boulevard facts come from Boulevard's support center and changelog, checked 23 October 2026. CallPad is one of the options below, so we have a stake in this.

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What does Boulevard's AI receptionist do?

Boulevard's support center describes Beau as an AI receptionist built into Boulevard that answers incoming calls and handles each one in one of five ways (Boulevard Support):

  • New bookings: sends a booking link with the right service selected, and texts a reminder if the client hasn't booked within 12 hours.
  • Reschedules and cancellations: sends a client portal link so the client can make the change.
  • Questions: answers from your service menu and common FAQs.
  • Hand-offs: a warm transfer to a person (this needs a second number), or a message if no one is available.
  • Messages: a written summary for staff in the call log, the follow-up list and the client thread.

Boulevard says AI Receptionist is in beta, rolling out gradually, and set up per location. Clinical businesses can add a spoken 911 reminder and a transfer to their medical director (Boulevard Support).

Why do salons and med spas look for an alternative to Beau?

Boulevard lists what Beau doesn't do yet (Boulevard Support):

  • It doesn't book during the call. New bookings go out as a text link, plus a 12-hour reminder. A caller still has to finish booking on their phone.
  • Changes go to the client portal. Reschedules and cancellations are handled by sending a portal link.
  • No memberships, packages or gift cards. Beau can't currently book or sell them, or book group appointments.
  • One location per call. It can't book at a location other than the one being called.
  • No two-way texting or outbound calls. The only texts it sends are the booking link and the reminder.
  • No consultative booking. It doesn't match a client to a provider by expertise, which matters for injectables, laser and colour corrections.
  • Fixed voice. Tone, voice and name can't be customised yet, and you can't set custom hand-off logic.

What are the alternatives to Boulevard's AI receptionist?

1. Keep Beau and work the Follow up from AI view

Boulevard's changelog describes a Follow up from AI view in Messages that collects every AI Receptionist call that needs a person: callers who left a message, transfers that didn't connect, and clients who haven't used their booking link. If the client books, the follow-up clears on its own (Boulevard changelog). If your team checks this list several times a day, Beau plus a quick call-back can cover most gaps.

2. Add a specialist AI receptionist or answering service

You can put a separate AI receptionist or answering service on your line, alongside your front desk:

  • CallPad. An AI receptionist for salons, spas, med spas and clinics. No CallPad Boulevard integration yet; contact us and join the waitlist. Today CallPad can answer calls 24/7, take deposits and sell gift cards on the call, handle WhatsApp and email messages, and book into Google Calendar. CallPad offers a BAA.
  • Smith.ai. Combines an AI receptionist with live agents. See CallPad vs Smith.ai.
  • TrueLark, now part of Weave. Weave closed its acquisition of TrueLark in May 2025, and Weave's AI Receptionist is written for healthcare practices. See what happened to TrueLark.

Before you choose, ask each one whether it books into your calendar during the call or texts a link, and run a test call.

3. Compare software whose own AI books during the call

If you are reviewing your booking software anyway, these platforms describe built-in AI that answers calls and books:

How CallPad helps your salon or med spa

CallPad is an AI receptionist for salons, spas, med spas, clinics, pet groomers and gyms in the US, UK, Australia and Canada. On the booking systems it works with, CallPad:

  • answers every call 24/7, including evenings, weekends and busy periods
  • books, reschedules and cancels appointments in real time with the stylist or provider the client asks for
  • takes deposits and sells gift cards on the call
  • handles SMS, email and WhatsApp messages too; Instagram, Messenger and TikTok are coming soon
  • sends personalised reminders, follow-ups and thank-you notes, and gives you reporting and insights, in every plan
  • transfers the call to a team member or takes a message when a caller needs a person

Every plan is a flat rate with all minutes included. Setup takes about 10 minutes. CallPad offers a BAA. CallPad books in real time in Mindbody, Booker, Zenoti, Square Appointments, GlossGenius, Setmore, Zoho Bookings, Phorest, SalonIQ, Salon Manager, Shortcuts, Simple Salon, Cliniko and Google Calendar; see the booking systems CallPad works with.

Related guides

Frequently asked questions

Does Boulevard's AI receptionist book appointments during the call?

Not yet. Boulevard's support center says Beau books a new appointment by texting the caller a booking link with the right service selected, then texts a reminder if the client hasn't booked within 12 hours. For reschedules and cancellations it sends a client portal link.

What can't Boulevard's Beau do yet?

Boulevard says Beau can't currently book or sell memberships, packages or gift cards, book group appointments, or book at a location other than the one being called. It also doesn't make outbound calls, do two-way texting or match clients to staff by expertise, and its tone, voice and name can't be customised yet.

What is Boulevard's Follow up from AI view?

It's a view in Boulevard Messages that collects every AI Receptionist call that needs a person, including messages, transfers that didn't connect and clients who haven't used their booking link. A follow-up clears on its own if the client books.

Does CallPad work with Boulevard?

No CallPad Boulevard integration yet; contact us and join the waitlist.

Which salon and med spa software has an AI receptionist that books during the call?

Zenoti, GlossGenius, Mangomint (Mira), Meevo, SalonBiz (Brook AI) and PatientNow (Recura AI) all describe AI that answers calls and books. Zenoti and GlossGenius are on the list of booking systems CallPad works with; for the others, there's no CallPad integration yet.

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