Fresha AI Concierge alternatives (and when to stay with Fresha)

What does Fresha's AI Concierge do?

Fresha describes AI Concierge as an AI-powered phone receptionist built into Fresha. According to Fresha's page (Fresha, checked 18 October 2026), it:

• answers calls 24/7, picks up in under two seconds and handles multiple calls at once
• books, reschedules and cancels appointments in your live Fresha calendar
• transfers the call to a team member or takes a message
• understands and responds in multiple languages
• lets you choose its name, voice and greeting, and always tells callers it's an AI
• logs every call with a transcript, with recording available in settings

Because it reads your Fresha services, staff and calendar, Fresha says there's no separate setup of your menu or prices.

When should you stay with Fresha?

• You're happy with Fresha as your booking software.
• You want the receptionist and the calendar in one place, with one login.
• AI Concierge covers the calls you get today.

In that case, switching tools just for the AI receptionist rarely makes sense. Try AI Concierge first.

When does an alternative make sense?

• You're already planning to move off Fresha for other reasons.
• You run locations on different booking systems and want one AI receptionist across them.
• You want to compare how different AI receptionists sound and handle your calls before you commit.

What are the alternatives?

1. Another booking system with an AI receptionist built in. Checked on each vendor's site on 18 October 2026:

• Treatwell (UK): AI Receptionist books, reschedules and cancels in your Treatwell calendar (Treatwell).
• GlossGenius (US): Reception answers calls and texts and books directly into your GlossGenius calendar (GlossGenius).
• Zenoti: AI Receptionist books single or multiple services and transfers to a person on request (Zenoti).
• Booksy: AI Receptionist is in beta for existing providers (Booksy).
• SalonIQ, Salon Manager and Shortcuts: each has an AI receptionist built in, powered by CallPad.

2. CallPad on a booking system it supports. CallPad books, moves and cancels in real time with a named stylist on Mindbody, Zenoti, Square, GlossGenius, Booker, Setmore, Zoho Bookings, Phorest, SalonIQ, Salon Manager, Shortcuts, Simple Salon, Cliniko and Google Calendar.

• CallPad books multi-service appointments and handles processing time.
• CallPad can take a deposit on the call, either by texting a payment link or using a card on file in your booking system.
• CallPad can transfer the call to a team member or take a message. With a message, your team gets an email saying what the caller wanted.
• CallPad keeps treatment details out of reminder and confirmation texts.

3. Independent tools that say they work with Fresha. Some independent AI receptionists list Fresha among the systems they connect to. Ask how the tool books into Fresha, and whether it books live during the call or passes the request to your team, before you buy.

How do you decide?

• Staying on Fresha: start with AI Concierge.
• Moving software: pick the new system first, then check whether it has an AI receptionist built in or works with CallPad.
• Comparing tools: listen to each one take a real booking call. You can hear CallPad take a booking call.

Related guides

• Which booking software has a built-in AI receptionist?
• Best AI receptionist for salons and spas
• Booking systems CallPad works with
• Which UK salon booking systems have an AI receptionist?
• BookingBee alternatives

Frequently asked questions

What is Fresha's AI Concierge?

It's the AI phone receptionist built into Fresha. It answers calls 24/7, books, reschedules and cancels appointments in your Fresha calendar, and can transfer the call or take a message.

Does CallPad work with Fresha?

Fresha isn't one of the booking systems CallPad lists today. If you run Fresha, its built-in AI Concierge books straight into your Fresha calendar. Using another system? Ask us.

When should I stay with Fresha's AI Concierge?

If you're happy with Fresha as your booking software and AI Concierge covers your calls, stay with it. Switching software just for an AI receptionist rarely makes sense.

What are the alternatives to Fresha AI Concierge?

Another booking system with an AI receptionist built in, such as Treatwell, GlossGenius, Zenoti, SalonIQ, Salon Manager or Shortcuts, or CallPad on a booking system it supports.

Can an AI receptionist take deposits?

Yes. CallPad can take a deposit on the call, either by texting a payment link or using a card on file in your booking system.

Try CallPad

Get a quote for your salon, or hear CallPad answer a booking call.