Quick answer: CallPad and My AI Front Desk (now branded Frontdesk) both answer calls 24/7 and book appointments. Frontdesk is a broader AI front office platform, with one AI across calls, SMS, WhatsApp, email and chat plus its own CRM, aimed at property management, retail and therapy practices. CallPad is built for beauty, wellness and appointment-based clinics and books into salon and clinic software.
By Sean Scalabrini, CTO and co-founder of CallPad. Updated 19 October 2026. CallPad publishes this comparison, so we have a stake in it. My AI Front Desk facts come from myaifrontdesk.com, checked 19 Oct 2026. Features change, so check its site before you decide.
Choose CallPad if:
Choose My AI Front Desk if:
| CallPad | My AI Front Desk (Frontdesk) | |
|---|---|---|
| Built for | Beauty, wellness and appointment-based clinics | Small and medium businesses in many industries |
| Answers calls 24/7 | Yes | Yes |
| Other channels | SMS and email; WhatsApp, Instagram, Messenger and TikTok coming soon | SMS, WhatsApp, email and web chat, sharing one memory per customer |
| Books during the call | Yes, in real time with a named stylist or practitioner | Yes, against your live calendar |
| Booking and CRM connections | Mindbody, Booker, Zenoti, Square Appointments, GlossGenius, Setmore, Zoho Bookings, Phorest, SalonIQ, Salon Manager, Shortcuts, Simple Salon, Cliniko and Google Calendar, plus HubSpot CRM | Built-in CRM and calendar, Zapier and more |
| Several calls at once | Yes | Yes, concurrent calls |
| Outbound | Missed-call text-back and waitlist texts | Automated outbound calls, SMS and follow-up sequences |
| Compliance named on its site | CallPad offers a BAA | HIPAA compliant with signed BAAs |
| Setup | About 10 minutes | Under 5 minutes from your website URL, per its FAQ |
Sources: My AI Front Desk homepage (checked 19 Oct 2026). Prices aren't included because they change often; check each vendor's site.
Either way, make test calls with your real call types before you decide. Our guide on how accurate an AI receptionist is at booking has a test list.
CallPad is an AI receptionist for salons, spas, med spas and clinics in the US, UK, Australia and Canada. It answers every call 24/7, handles several calls at once and screens out spam calls. It answers questions from your own information, including your prices, and speaks several languages. It books, moves and cancels appointments in real time with a named stylist or practitioner on the booking systems CallPad works with, including multi-service bookings, and can take a deposit or payment on the call or sell a gift card. If you have more than one location, it asks which one the caller wants and books into that location's calendar. It also replies to texts and can book by text, sends missed-call text-backs and texts clients on your waitlist when a slot opens up. When a caller needs a person, it transfers the call to your team or takes a message, and your team gets an email saying what the caller wanted. Setup takes about 10 minutes.
My AI Front Desk, which now calls itself Frontdesk, is an AI front office platform for small and medium businesses. One AI handles calls, SMS, WhatsApp, email and web chat, with a built-in CRM and calendar. Its examples focus on property management, retail and therapy practices. CallPad is an AI receptionist built for beauty, wellness and appointment-based clinics that books in real time into salon and clinic software.
Its site says it books against your live calendar and integrates with tools through Zapier and direct API connections, with custom integrations on its Enterprise plan. We didn't find salon booking systems such as Mindbody or Phorest named on the page we checked. CallPad books into Mindbody, Zenoti, Square Appointments, Phorest, SalonIQ, Shortcuts, Cliniko and more.
Frontdesk lists a Jane App AI page for therapy practices on its site. CallPad doesn't book into Jane yet.
Yes. Both answer calls 24/7 and book appointments. CallPad is built for salons, spas, med spas and clinics, books with a named stylist on salon software, and handles deposits, gift cards and multi-service bookings.
Frontdesk says it is HIPAA compliant with signed BAAs. CallPad offers a BAA.
Get a quote for your salon or clinic, or hear CallPad answer a booking call.